Skip to main content
Privacy Statement

Contents:

Data protection information for the Mercedes-Benz Store website

Go to top of page

1. Data protection

Thank you for visiting our websites and your interest in our products and services. We attach great importance to the protection of your personal data. This Privacy Statement, which comprises the (i) data protection information for the Mercedes-Benz Store website, (ii) data protection information for the purchase of chargeable Digital Extras, and (iii) data protection information for the use of the In-Car Mercedes-Benz Store, sets out the basis on which Mercedes-Benz Singapore Pte. Ltd. (“MBSG”, “we”, “us”, or “our”) may collect, use, disclose or otherwise process your personal data in accordance with the Personal Data Protection Act (“PDPA”). This Privacy Statement applies to personal data in our possession or under our control, including personal data in the possession of organisations which we have engaged to collect, use, disclose or process personal data for our purposes. We additionally refer to the Mercedes-Benz Singapore Pte. Ltd. Data Protection Notice, which this Privacy Statement shall be read in conjunction with.

This Privacy Statement does not apply to your activities on third party websites including social networks or other providers that can be accessed or linked from our websites. Please read the data protection provisions on the websites of those providers.

2. Collection and processing of your personal data

  1. Whenever you visit our websites, we store certain information about the browser and operating system you are using; the date and time of your visit; the status of the interaction (e.g. whether you were able to access the website or received an error message); the usage of features on the website; any search phrases you entered; how often you visit individual websites; the names of the files you access; the amount of data transferred; the Web page from which you accessed our website; and the webpage you visited after visiting our website, whether by clicking links on our websites or entering a domain directly into the input field of the same tab (or window) of the browser in which you have our websites open. In addition, we store your IP address and the name of your Internet service provider. This is for security reasons; in particular, to prevent and detect attacks on our websites or attempts at fraud.
  2. We may collect your personal data in the following manner and sources:
    1. When you register a user account on our websites and/or applications;
    2. When you browse websites and/or applications, including cookies used on our websites and/or applications;
    3. When you contact us through various methods such as application forms, emails and letters, social media platforms including but not limited to Facebook, Twitter, Instagram and WhatsApp Business, via chat or messaging functions, telephone calls and conversations you have with our staff and or authorized agents. If you contact us or we contact you using any telecommunications platform, we may monitor or record the telephone call for quality assurance, training and security purposes;
    4. When you book a service appointment online;
    5. When you participate in any surveys, questionnaires, competitions, contests, offers, promotions or otherwise interact with us online or offline via an appointed third party service provider or agent;
    6. When you commence a business relationship with us or when you enter into any commercial transactions with us;
    7. From such other third-party sources where you have given your consent for the disclosure of personal data relating to you, and/or where otherwise lawfully permitted;
    8. From publicly available sources.
  3. You are under no legal or contractual obligation to submit your personal data. Certain functions of our websites may be dependent on you providing personal data, however. If you fail to provide personal data in such cases, functions may be restricted or unavailable.

3. Purposes of use

We may collect and use your personal data for any or all of the following purposes:

  1. performing obligations in the course of or in connection with our provision of the goods and/or services requested by you;
  2. verifying your identity;
  3. responding to, handling, and processing queries, requests, applications, complaints, and feedback from you;
  4. managing your relationship with us;
  5. processing payment or credit transactions;
  6. sending you marketing information about Mercedes-Benz products or services including notifying you of marketing events, initiatives, lucky draws, membership and rewards schemes and other promotions relating to such Mercedes-Benz products or services;
  7. carrying out surveys, research, planning and statistical analysis or analytics for the purposes of developing or improving Mercedes-Benz products, services, security, service quality, and advertising strategies;
  8. monitoring products and services provided by or made available through us;
  9. communicating with you, including providing you with updates on changes to products, services and banking facilities (whether made available by us or through us) including any additions, expansions, suspensions and replacements of or to such products, services and banking facilities and their terms and conditions;
  10. technical administration, operation optimisation and/or security of our websites and/or applications;
  11. enforcing obligations owed to us;
  12. seeking professional advice, including legal advice;
  13. internal record-keeping or investigations and protecting our IT systems against attacks and other unlawful activities;
  14. complying with any applicable laws, regulations, codes of practice, guidelines, or rules, or to assist in law enforcement and investigations conducted by any governmental and/or regulatory authority or for any other legal purposes;
  15. any other purposes for which you have provided the information;
  16. transmitting to any personnel of Mercedes-Benz group entities or to our third party service providers and agents, our authorised dealer representatives and relevant governmental and/or regulatory authorities, whether in Singapore or abroad, for the aforementioned purposes; and
  17. any other incidental business purposes related to or in connection with the above.

4. Transfer of personal data to third parties; social plug-ins; use of service providers

  1. Our websites may also contain third-party offers. If you click on any such offers, we transfer data to the respective provider to the extent provided (e.g. the fact that you found the offer on our website and, if applicable, additional information that you have already provided for this purpose on our websites).
  2. We may use social plugins of social networks such as Facebook, Twitter and Google+ on our websites. When you visit our websites, these buttons are deactivated, i.e. no data is transmitted to the respective social networks. If you want to use one of the networks, click on the respective social plug-in to establish a direct connection to the server of the respective network.
  3. If you have a user account on the network and are logged in when you activate the social plug-in, the network can associate your visit to our websites with your user account. If you want to avoid this, please log out of the network before activating the social plug-in. A social network cannot associate a visit to other Mercedes-Benz websites until you have activated an existing social plug-in.
  4. When you activate a social plug-in, the network transfers the content that becomes available directly to your browser, which integrates it into our websites. In this situation, data transmissions can also take place that are initiated and controlled by the respective social network. Your connection to a social network, the data transfers taking place between the network and your system, and your interactions on that platform are governed solely by the privacy policies of that network. The social plug-in remains active until you deactivate it or delete your cookies (kindly see below section on “Cookies”).
  5. You may also find further information regarding recipients of personal data and decision-making options on our consent management system here.

5. Cookies

  1. Cookies may be used when you are visiting our websites. Technically, these are so-called HTML cookies and similar software tools such as Web/DOM Storage or Local Shared Objects (so-called "Flash cookies"), which we collectively refer to as cookies.
  2. Cookies are small files that are stored on your desktop, notebook or mobile device while you visit a website. Cookies make it possible, for example, to determine whether there has already been a connection between the device and the websites; take into account your preferred language or other settings, offer you certain certain functions (e.g. online shop, vehicle configurator) or recognize your usage-based interests. Cookies may also contain personal data.
  3. Whether and which cookies are used when you visit our websites depends on which areas and functions of our websites you use and whether you agree to the use of cookies that are not technically required in our consent management system. You will find further information and decision-making options here: https://www.mercedes-benz.com.sg/passengercars/content-pool/tool-pages/legal/cookies.html
  4. The use of cookies also depends on the settings of the web browser you are using (e.g., Microsoft Edge, Google Chrome, Apple Safari, Mozilla Firefox). Most web browsers are preset to automatically accept certain types of cookies; however, you can usually change this setting. You can delete stored cookies at any time. Web/DOM storage and local shared objects can be deleted separately. You can find out how this works in the browser or device you are using in the manual of the learner.
  5. The consent to, and rejection or deletion of, cookies are tied to the device and also to the respective web browser you use. If you use multiple devices or web browsers, you can make decisions or settings differently.
  6. If you decide against the use of cookies or delete them, you may not have access to all functions of our websites or individual functions may be limited.

6. Security

  1. To safeguard your personal data from unauthorised access, collection, use, disclosure, copying, modification, disposal or similar risks, we have introduced appropriate administrative, physical and technical measures to secure storage transmission of personal data by us. We take technical and organizational security measures in order to protect your information managed by us from being tampered with, lost, destroyed or accessed by authorized individuals. We are continuously improving our security measures in line with technological advancements.
  2. Please be aware, however, that no method of transmission over the Internet or method of electronic storage is completely secure. Further, there may be situations where you are linked to external websites while using our website, which we shall not be held responsible for the data policies procedures, or content of these external sites. While security cannot be guaranteed, we strive to protect the security of your information and are constantly reviewing and enhancing our information security measures.

7. Retention of personal data

  1. We may retain your personal data for as long as it is necessary to fulfil the purpose for which it was collected, or as required or permitted by applicable laws.
  2. We will cease to retain your personal data, or remove the means by which the data can be associated with you, as soon as it is reasonable to assume that such retention no longer serves the purpose for which the personal data was collected, and is no longer necessary for legal or business purposes.

8. Data subject rights

  1. The consent that you provide for the collection, use and disclosure of your personal data will remain valid until such time it is being withdrawn by you in writing. You may withdraw consent and request us to stop using and/or disclosing your personal data for any or all of the purposes listed above by submitting your request in writing to our Data Protection Officer at the contact details provided below.
  2. Upon receipt of your written request to withdraw your consent, we may require reasonable time (depending on the complexity of the request and its impact on our relationship with you) for your request to be processed and for us to notify you of the consequences of us acceding to the same, including any legal consequences which may affect your rights and liabilities to us. In general, we shall seek to process your request within ten (10) business days of receiving it.
  3. Whilst we respect your decision to withdraw your consent, please note that depending on the nature and scope of your request, we may not be in a position to continue providing our goods or services to you and we shall, in such circumstances, notify you before completing the processing of your request. Certain features of our websites may depend on the sharing or personal information, and if you do not provide your personal information in such cases, you may not be able to use those features, or they may be available with limited functionality. Should you decide to cancel your withdrawal of consent, please inform us in writing in the manner described in clause 8a above.
  4. Please note that withdrawing consent does not affect our right to continue to collect, use and disclose personal data where such collection, use and disclose without consent is permitted or required under applicable laws.
  5. In order to provide you with effective and continuous products and services, it is required that you provide us with accurate and complete personal data, failing which we may not be able to process your application. We reserve the right to request for documentation to verify the information provided by you. If you wish to make (a) an access request for access to a copy of the personal data which we hold about you or information about the ways in which we use or disclose your personal data, or (b) a correction request to correct or update any of your personal data which we hold about you, you may submit your request in writing or via email to our Data Protection Officer at the contact details provided below.
  6. Please note that a reasonable fee may be charged for an access request. If so, we will inform you of the fee before processing your request.
  7. We will respond to your request as soon as reasonably possible. Should we not be able to respond to your request within thirty (30) days after receiving your request, we will inform you in writing within thirty (30) days of the time by which we will be able to respond to your request. If we are unable to provide you with any personal data or to make a correction requested by you, we shall generally inform you of the reasons why we are unable to do so (except where we are not required to do so under the PDPA).
  8. We generally rely on personal data provided by you (or your authorised representative). In order to ensure that your personal data is current, complete and accurate, please update us if there are changes to your personal data by informing our Data Protection Officer in writing at the contact details provided below.
  9. You may contact our Data Protection Officer if you have any enquiries or feedback on our personal data protection policies and procedures, or if you wish to make a relevant request regarding your personal data, in the following manner: For queries relating to Mercedes-Benz Singapore:
    Email address: dpo_singapore@mercedes-benz.com

9. Mercedes-Benz AG's Central Registration Service (Mercedes me ID)

With the Central Registration Service offered by Mercedes-Benz AG, you can sign up for every website and application belonging to Mercedes-Benz and its brands that are connected to the service. The applicable terms of use contain specific data protection provisions, and can be found on the registration pages of the relevant affiliated websites and applications.

10. Effect of Privacy Statement

  1. This Privacy Statement applies in conjunction with any other notices, contractual clauses and consent clauses that apply in relation to the collection, use and disclosure of your personal data by us.
  2. By browsing our websites, clicking ‘I Agree’ or ‘ Submit’, or submitting any form on our web page or application which links or makes reference to this Privacy Statement, you hereby consent to the use of your personal data as set out in this Privacy Statement as may be amended from time to time. We may revise this Privacy Statement from time to time without any prior notice. You may determine if any such revision has taken place by referring to the date on which this Privacy Statement was last updated. Your continued use of our services constitutes your acknowledgement and acceptance of such changes. Where you have indicated your consent to receiving marketing or promotional materials/communication from us, you consent to the use of that personal data as set out in this Privacy Statement. You may opt-out from receiving such marketing or promotional material at any time.

Data protection information for the purchase of chargeable Mercedes-Benz Digital Extras

Go to top of page

Information on Processing of Personal Data

  1. We will process your data as the controller for the purpose of and to the extent required to fulfil the purchase contract. In this context we pass on your data to Mercedes-Benz Group AG to the extent necessary in order to fulfil the purchase contract.
    Furthermore, we may process your personal data which we receive in connection with the provision of the purchasing contract for the protection of our legitimate interests (assertion, exercise or defence of legal claims), for the protection of the data and/or information processing systems required for performance of the contract or for the fulfilment of the legal obligations, and may provide such data to third parties (in particular government authorities) to the extent required for investigating any violations against the General Terms and Conditions for Digital Extras, misuse of services or attempts to gain unauthorised access to information processing systems or to data of other customers.
  2. Your data will be stored for the duration of the contractual relationship and will subsequently be retained in conformity with the legal commercial and legal tax record-keeping requirements. The data will then be deleted, unless further storage is required for the protection of our legitimate interests (such as for the assertion, exercise and defence of legal claims).
  3. We have appointed technical service providers and payment service providers to handle and manage payment transactions. These companies are located in the European Union and have access only to such personal data as are required to perform their tasks. We have concluded contracts with these service providers, which contain provisions on the handling and protection of personal data.
    If you wish to make an electronic payment in order to purchase products or services on this website, it will be necessary to transfer the corresponding payment transaction data (e.g. bank account number or credit card number, name of card holder, card's period of validity, amount and time of payment) to these service providers, in order to enable conclusion of the purchase transaction. By proceeding with and completing the payment transaction, you hereby consent to such processing and/or transfer of personal data.
  4. To keep your payment data (e.g. credit card details) available for future payments made via the websites linked to the Mercedes-Benz account, they will be stored and processed at your request by Mercedes pay GmbH.
    This service can be deactivated or stored data can be managed at any time under "My data" on the Mercedes-Benz account.
    Further information on data processing by Mercedes pay GmbH can be found at the following link: Data privacy statement of Mercedes pay GmbH

Data protection information for the use of the In-Car Mercedes-Benz Store

This data protection information applies when you visit and use the In-Car Mercedes-Benz Store in the MBUX multimedia system to purchase chargeable Digital Extras. Please note that this is subject to the availability of the In-Car Mercedes-Benz Store in Singapore.

Go to top of page

Information on Processing of Personal Data

  1. When visiting the In-Car Mercedes-Benz Store, for the purposes of displaying our offers, personal data such as the Mercedes me ID and the VIN (vehicle identification number) of the vehicle will be processed and stored. To enable presentation of the product range and to facilitate the ordering process, Mercedes-Benz Group AG forwards customer data to us within the Mercedes-Benz Digital Extras environment.
  2. No additional authentication is required to view the offers. In order for us to offer you the Digital Extras and Mercedes-Benz genuine accessories that are compatible with your vehicle and available in your region, alongside the Mercedes me ID and VIN of the vehicle, we also process information about the country of your user account.
  3. In order to use other functions of the In-Car Mercedes-Benz Store, authentication in the vehicle is required. The authentication procedure in the vehicle varies depending on the generation of the MBUX infotainment system in the vehicle. Along with the VIN and Mercedes me ID, other data such as your Mercedes me PIN can be processed. This data is used exclusively for the purpose of authentication. If authentication uses biometric sensors, the data required for authentication will be processed and stored only in the vehicle. Further information on the handling of our data for authentication in the vehicle can be found in the owner's manual under "User profile."
  4. As an authenticated user, you can place the Digital Extras of your choice in your personal cart or on your personal wish list at any time. In order for us to show you the Digital Extras you have saved at a later time, we will also process your Mercedes me ID and VIN of the vehicle.
  5. You can also view your order history. In order for us to offer you this function, we will process your order information, such as your billing address and selected payment method.
  6. We may retain your personal data for as long as it is necessary to fulfil the purpose for which it was collected, or as required or permitted by applicable laws. We will cease to retain your personal data, or remove the means by which the data can be associated with you, as soon as it is reasonable to assume that such retention no longer serves the purpose for which the personal data was collected, and is no longer necessary for legal or business purposes.
  7. If we are the seller of the Digital Extras listed in the In-Car Mercedes-Benz Store, we will process the data for the purpose and to the extent required for the order process and contract fulfillment.
  8. Therefore, your name, your billing address, and, if required for order processing, additional personal data from the Mercedes-Benz account will be processed.
  9. Furthermore, we can process your personal data that we receive in conjunction with fulfillment of the contract to protect our legitimate interests (pursuing, asserting, or defending against legal claims), to protect the data and/or information processing systems that are needed to fulfill the contract or to fulfill the legal obligations; we can also forward such data to third parties (particularly to official authorities) to the extent required for investigations relating to a breach of the General Terms and Conditions, the misuse of services or attempts to gain unauthorized access to information processing systems or to data of other customers.
  10. Your data will be stored for the term of the contract relationship and then archived in accordance with the record keeping obligations under data protection law, commercial law and tax law. Thereafter, the data will be deleted unless further archiving is required to protect our legitimate interests (particularly for pursuing, asserting or defending against legal claims).
  11. If an order is placed with a third-party provider, the data processing relating to the order and contract fulfillment shall be based on the data privacy notice of the respective third-party provider.
  12. To enable an order in the In-Car Mercedes-Benz Store with the third-party provider, we forward your order data as well as your personal data from the Mercedes-Benz account (including e-mail address or mobile phone number and billing address), as required to process the order, to the seller (third-party provider).
  13. For payment processing in the In-Car Mercedes-Benz Store, the payment information stored in your Mercedes-Benz account (such as credit card information) will be processed.
  14. The personal data required for payment processing is primarily processed by Mercedes pay GmbH. However, the payment recipient will receive only the information about the payment amount and the transaction ID.
  15. Further information about the handling of your personal data for payment processing can be found in your Mercedes-Benz account.
  16. We take technical and organizational security measures in order to protect the information processed by us from being tampered with, lost, destroyed or accessed by unauthorized individuals. We are continuously improving our security measures in line with technological advancements.
  17. Please refer to the above Data protection information for the Mercedes-Benz Store website, Section 8 (Data Subject Rights) for further details.

Last revised: July 2024